23rd Jul 2018

HealthCare21-Connect launches amidst dizzy heights of Dubai to localise support for global clients

HealthCare21 Communications (HC21) is delighted to announce a strategic collaboration with Connect Communications, based in Dubai. Being close-to-hand, HealthCare21-Connect will be able to build even closer links with its global and Africa–Middle East (AfME) clients through integrated teams providing tailored, local support based on significant regional knowledge and by removing global boundaries between scientific expertise, creativity and digital know-how.

HC21 is proud to have accumulated 21 years’ worth of experience in combining strong scientific understanding, international experience and technical ingenuity to support pharmaceutical companies in optimising their engagement with healthcare professionals, patients and key stakeholders and in building excellent working relationships with key opinion leaders in key long-term, progressive therapy areas.

Commenting on the collaboration, HC21’s Managing Director, Cliff Wyatt, enthused, “HealthCare21-Connect provides an exciting opportunity to further build close regional relationships and support our global clients in meeting their objectives as a result of leveraging the dynamic multichannel and digital approaches that are fundamental to our communications strategy”.

Connect Communications Managing Director, Marcus Corander, has spent the last 6 years working in AfME and has a strong perspective of the healthcare challenges and educational needs for the region, as well as great insight in terms of preferred communications channels. Marcus Corander added: “We’re excited to have established the HealthCare21-Connect partnership. Our in-depth understanding of the dynamics of the regional medical education environment, combined with the incredible scientific and digital expertise of HealthCare21, means that we are very well placed to deliver meaningful and relevant initiatives that are effective and impactful”.

With its combined regional knowledge and expertise, HealthCare21-Connect will provide AfME-focused pharmaceutical clients with communications solutions that bring a perfect blend of technology and science, as they strive to support healthcare professionals in their decision making around treatment strategies and disease management to improve patient outcomes.